InfoMobile comments - Oscar loves the iPhone too

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4phun - 26 Feb 2008 08:54 GMT

From InfoMobile...
iPhone makes a cameo appearance at 80th Annual Academy Awards - Oscar
loves the iPhone too

Did you catch the "Oscars" last night?

With nearly a billion (that's billion with a capital "B") viewers, the
80th Annual Academy Awards was no doubt a huge opportunity for Apple
to get even more coverage for the iPhone. Last night we saw "No
Country for Old Men" go home with a handful of awards and a fair
number of French actors and industry types getting "Oscar-ed." But,
like the good geek that I am, the most memorable moment (for me) of
the entire multi-hour broadcast was the cameo appearance by the
iPhone.

Oscar-host John Stewart made a pass at the seemingly never-ending
awards show by watching a movie on his iPhone as he waited for
nominees to be announced. The camera even zoomed in on the iPhone's
Apple logo as John played with the iPhone - cementing the iPhone as an
iconic piece of pop-culture.

And the award for "Most Well-Known Mobile Phone" of 2008 goes to...
Apple iPhone!

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Larry - 26 Feb 2008 16:10 GMT

4phun <vic.healey@gmail.com> wrote in news:b7ce2bde-ed08-4b79-97a6-
b675d52d53d9@n75g2000hsh.googlegroups.com:

> The camera even zoomed in on the iPhone's
> Apple logo as John played with the iPhone - cementing the iPhone as an
> iconic piece of pop-culture.

Horseshit. Apple paid big money to promo the iPhone, like they do in every
event they can get.

Don't ever believe what you see on TV is an accident. Big money was spent
to make it look that way.

Remember in the movies when Bogart would stop and light up a Camel? Every
actor had to smoke all through the movies because they were all being paid
big money to do so by the tobacco industry.

Same here.....

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The Bob - 27 Feb 2008 00:07 GMT

> Oscar-host John Stewart made a pass at the seemingly never-ending
> awards show by watching a movie on his iPhone as he waited for
> nominees to be announced. The camera even zoomed in on the iPhone's
> Apple logo as John played with the iPhone - cementing the iPhone as an
> iconic piece of pop-culture.

5 seconds of airtime missed by most cements it as an iconic piece of pop
culture?

If you're going to get high before posting here, you should at least offer
to share.

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Todd Allcock - 27 Feb 2008 04:17 GMT

> > Oscar-host John Stewart made a pass at the seemingly never-ending
> > awards show by watching a movie on his iPhone as he waited for
[quoted text clipped - 4 lines]
> 5 seconds of airtime missed by most cements it as an iconic piece of pop
> culture?

It was longer. I got a chuckle out of it. Of course, it wasn't an
endorsement or showcase of the iPhone, but rather a jab at the idea of
trying to view a movie on a cellphone screen. (Stewart is holding the
phone in portrait mode and quips "To really appreciate the cinematography
of Lawrence of Arabia you have to see it in widescreen" then he rotates the
phone to landscape, waits for the laughs to die down, squints at the phone
and says "oh, those are camels...")

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