PriceGrabber Survey Says 42 Percent Considering iPhone

Thursday, June 19th, 2008 at 1:20 PM - by John Martellaro

A recent PriceGrabber survey revealed that 54 percent of those
responding weren't considering an iPhone. The converse, however, is
equally interesting: 42 percent are considering an iPhone purchase.

The results were based on a survey of 3,066 online customers from May
20 to June 5.

For the 54 percent who are not considering an iPhone, the principal
objections were that the iPhone costs too much (41%) and that they
prefer a carrier other than AT&T (22%). This finding was before Apple
announced the US$199 iPhone at WWDC on June 9th.

Of note was the fact that of the 4 percent who already own an iPhone,
40 percent of those own two devices: one device for work and the
iPhone for personal use. This trend has been discovered before.

When asked what the best feature of the iPhone is, most cited the
fingertip navigation; 17 percent cited the Web browsing and 16 percent
cited the integrated applications.

While some have focused on the 54 percent not considering an iPhone,
the 42 percent number attests to the considerable appeal of the iPhone
for nearly half of this sample population. More significantly, the
survey was completed before customers were sure about the US$199 (8
GB) price for the iPhone 3G.

Recently, analysts have been predicting that Apple will sell more than
20 million iPhones in 2009, and if this survey is any indication of
the popularity of the phone, Apple should have no trouble meeting that
number.