News
Business Networks + iPhone = Podcast Boom

Monday, July 28th, 2008 at 3:20 PM - by John Martellaro
/

One of the world's most connected people on LinkedIn, Stan Relihan,
believes that the iPhone will drive podcasts like never before,
especially in business, to the benefit of everyone, according to
ITWire on Monday.
http://www.itwire.com/content/view/19686/1023/

"The new media and in particular Podcasts are high on people's agendas
as one of the new technologies that people are discovering. And that's
not surprising given the fact that now the iPhone has been launched,"
said headhunter Stan Relihan. He's ranked #40 of the most connected
people on LinkedIn.

Mr. Relihan believes that the podcast is about using social networking
for business benefit. While the podcasting phenomenon was launched by
the Apple iPod, the expansion of the iPod featured to the iPhone,
especially amongst businessmen, will lead to an explosion of
popularity.

"It's all very well to have fun and make friends but unless there's a
business value add, what's the point?" Mr. Relihan asked. "It's not
just about LinkedIn because I've talked to people who have used
LinkedIn and other social networks to ask where's the business benefit
that you've received from this? It's all about how do we use the
Internet to create a business benefit."

For example, of his 16,000 LinkedIn connections, he gets 12,000
downloads of his semimonthly podcast The Connections Show. In his last
podcast, the social networking guru used his network to assist with
selling his new book.

Mr. Relihan believes that putting the iPhone in the hands of senior
executives will allow them to communicate, podcast, and develop
business liaisons like never before.

Others have noticed this trend. This time around, the IT managers may
not have the same sway as they did with the Macs. A chief executive
with an iPhone in his hand is an irresistible force for a normally
immovable IT staff.