http://digg.com/arts_culture/Designer_Collections_Packed_Into_an_iPhone

STYLE.COM, the online home of Vogue, is introducing an iPhone
application this week designed to enable dedicated followers of
fashion to watch runway shows during New York Fashion Week next month
on their phones, within hours of the last model’s exit from the
catwalk. Just imagine all the editors watching the Marc Jacobs show
from Monday night, Sept. 8, while sitting at the Badgley Mischka show
on Tuesday morning.
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READY-TO-VIEW How many models can dance on an iPhone?

It is no small measure of the demand for immediacy in fashion that
customers can now turn their cellphones into shopping portals. Ralph
Lauren announced last week a mobile version of its online store, and
Chanel introduced its own iPhone application last month that offers
video from its fall haute couture show, as well as the ability to
direct-dial stores that carry Chanel around the world. Hello? Saks
Fifth Avenue in Columbus? I’ll have look No. 32.

long report at link