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Cellular Phone Forum / Country Specific / Australian Group / October 2004Telstra takes on rivals with capped mobile plans
Telstra takes on rivals with capped mobile plans By Fleur Leyden October 28, 2004 <http://www.smh.com.au/articles/2004/10/27/1098667835596.html> Telstra has responded to what its chief executive Ziggy Switkowski calls a "white hot" mobile phone market with plans to introduce capped plans next month. Training documents viewed by the Herald show that Telstra, which holds its annual meeting this morning, intends to introduce eight "bucket-style" plans ranging in price from $79 to $179 a month. "The other major carriers [Optus, "3" and Vodafone] all have capped offers in the marketplace and to remain competitive Telstra needs to respond to these offers," the documents said. "Telstra will introduce Telstra Capped Plans that offer customers cap amounts and a subsidised handset included on their plan." Telstra intends to release voice-only capped plans ranging from $79 a month, for up to $180 worth of calls, to a $169-a-month plan with up to $400 worth of calls. It will also unveil contract plans offering voice, SMS and multimedia messaging, which range from $89 a month for up to $180 of implied value, to a $179-a-month plan with a $400 value. Call rates per 30 seconds range from 48c to 28c plus a 25c flagfall charge per call. By comparison, Vodafone has a $79 Super Cap, which includes billing by the second and a 20c flagfall for up to $500 of calls, SMS, picture messaging and data, without a lock-in contract. Its no-contract $149 Mega Cap for the same services is valued up to $1200. Optus offers a $79 cap for up to $500 worth of calls and SMS, plus a $179 cap for calls and SMS up to $1200 for business customers. Its flagfall is 25c and call rates are 30c for 30-second blocks. Hutchison's "3" is offering a $79 Cap and a $99 Cap, both with up to $500 worth of voice calls and SMS without a lock-in contract. The $99 plan also includes video calls and free 10-minute national calls to other "3" customers. A Telstra spokesman noted yesterday that Telstra had led with a $99 cap plan on its CDMA network. He would not comment specifically on Telstra's new offers. Meanwhile, the Government said yesterday it would not participate in Telstra's $750 million share buyback. > Telstra intends to release voice-only capped plans ranging from $79 a > month, for up to $180 worth of calls, to a $169-a-month plan with up [quoted text clipped - 3 lines] > Call rates per 30 seconds range from 48c to 28c plus a 25c flagfall > charge per call. This is particularly ordinary, isn't it? Where do they expect to keep/gain market share? > > Telstra intends to release voice-only capped plans ranging from $79 a > > month, for up to $180 worth of calls, to a $169-a-month plan with up [quoted text clipped - 7 lines] > market > share? The same way they have just under 50% of market share when GSM has been out for 11 years and there is now 6 major networks in Australia thats because people are idiots and are to stupid to move >> > Telstra intends to release voice-only capped plans ranging from $79 a >> > month, for up to $180 worth of calls, to a $169-a-month plan with up [quoted text clipped - 12 lines] > out > for 11 years and there is now 6 major networks in Australia > thats because people are idiots and are to stupid to move I'd classify a stupid person by someone who doesnt know the difference between the words "too", "to" and "two" > >> > Telstra intends to release voice-only capped plans ranging from $79 a > >> > month, for up to $180 worth of calls, to a $169-a-month plan with up [quoted text clipped - 12 lines] > > out > > for 11 years and there is now 6 major networks in Australia or someone who cleans toilets at the local Telstra shop >> thats because people are idiots and are to stupid to move > [quoted text clipped - 20 lines] >> > out >> > for 11 years and there is now 6 major networks in Australia > The same way they have just under 50% of market share when GSM has been out > for 11 years and there is now 6 major networks in Australia Consumer apathy will only carry you so far, Michael. Sooner or later those people will realise they've been screwed by Tel$tra for years. Time for a public flogging, followed by the gov't sale. Bring on the Senate vote! :) >> The same way they have just under 50% of market share when GSM >> has been out for 11 years and there is now 6 major networks in Australia > Consumer apathy will only carry you so far, Michael. Wrong. > Sooner or later those people will realise > they've been screwed by Tel$tra for years. Wrong. > Time for a public flogging, followed by the > gov't sale. Bring on the Senate vote! :) Kevin Nugent <ktnugent@iprimus.com.au> said > Time for a > public flogging, > followed by the gov't sale. Bring on the Senate vote! :) And watch the prices go through the roof.  SignatureKwyj. (Remove your panties to reply by email) > Kevin Nugent <ktnugent@iprimus.com.au> said > [quoted text clipped - 3 lines] > > And watch the prices go through the roof. Just another of your pathetic little drug crazed fantasys. > > The same way they have just under 50% of market share when GSM has been out > > for 11 years and there is now 6 major networks in Australia [quoted text clipped - 4 lines] > flogging, > followed by the gov't sale. Bring on the Senate vote! :) You can talk about apathy all you like, but come on, lets get real. 11 years of true mobile competition. Are you going to be spouting your same line in about 11 years time? | The same way they have just under 50% of market share when GSM has been out | for 11 years and there is now 6 major networks in Australia Pretty poor really, considering many years ago they once held the monopoly on all users >> The same way they have just under 50% of market share when GSM has >> been out for 11 years and there is now 6 major networks in Australia > Pretty poor really, considering many years > ago they once held the monopoly on all users Nope, not with the mobile market which is much more fluid. Most of the current mobile customers wouldnt even have had a telstra mobile service when it was a telstra monopoly. > | The same way they have just under 50% of market share when GSM has been > out > | for 11 years and there is now 6 major networks in Australia > > Pretty poor really, considering many years ago they once held the monopoly > on all users They havent held a monopoly on mobiles since Optus started reselling AMPS. And thats at least 14 years > > | The same way they have just under 50% of market share when GSM has been > > out [quoted text clipped - 6 lines] > They havent held a monopoly on mobiles since Optus started reselling AMPS. > And thats at least 14 years rot > Telstra takes on rivals with capped mobile plans > By Fleur Leyden > October 28, 2004 > <http://www.smh.com.au/articles/2004/10/27/1098667835596.html> Telstra's new slogan "Telstra. Consistantly more expensive than the rest" What a pathetic effort. Danny. > A Telstra spokesman noted yesterday that Telstra had led with a $99 > cap plan on its CDMA network. Ummm, don't think so. Three had a $99 cap before Telstra. > > A Telstra spokesman noted yesterday that Telstra had led with a $99 > > cap plan on its CDMA network. > > mmm, don't think so. Three had a $99 cap before Telstra. I think they are referring to Telstra's CDMA offer leading their GSM one >> > A Telstra spokesman noted yesterday that Telstra had led with a $99 >> > cap plan on its CDMA network. >> mmm, don't think so. Three had a $99 cap before Telstra. > I think they are referring to Telstra's CDMA offer leading their GSM one No, they aren't. SMH's Fairfax stablemate The Age ran effectively the same article, by the same journo, but said: "A Telstra spokesman noted yesterday that Telstra had led the capped plans race with the June launch of its $99 cap plan on its CDMA network." http://www.theage.com.au/articles/2004/10/28/1098667872051.html >>>> A Telstra spokesman noted yesterday that Telstra had led with a $99 cap >>>> plan on its CDMA network. >>> mmm, don't think so. Three had a $99 cap before Telstra. >> I think they are referring to Telstra's CDMA offer leading their GSM one > No, they aren't. We'll see. > SMH's Fairfax stablemate The Age ran effectively the same article, by the same > journo, but said: > "A Telstra spokesman noted yesterday that Telstra had led the capped plans > race with the June launch of its $99 cap plan on its CDMA network." > http://www.theage.com.au/articles/2004/10/28/1098667872051.html Irrelevant to what that telstra spokesmonkey actually said, and what it intended. Implementation date should be Nov 10 > Telstra takes on rivals with capped mobile plans > By Fleur Leyden [quoted text clipped - 41 lines] > Meanwhile, the Government said yesterday it would not participate in > Telstra's $750 million share buyback. |
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