Rogers found the Microcell customer base far more lucrative than suspected

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Brendan McCullough - 16 May 2005 20:37 GMT

From the May 14 Globe & Mail column 'Streetwise' there is a discussion
on the internal struggle at Bell over a potential bid for Microcell.
This is a subscription article so I can't post a URL, but I did find the
following quote interesting:

> Once it closed the purchase, Rogers found the Microcell customer base was far more lucrative than suspected. The hidden jewel in the newly acquired company was a big chunk of frequent-flier business customers who must stay in touch when they travel. These clients willingly pay huge monthly bills to own phones and Blackberries that roam.

Brendan

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topflyte - 18 May 2005 19:12 GMT

Fido doesn't and never has had Blackberries

> From the May 14 Globe & Mail column 'Streetwise' there is a discussion
> on the internal struggle at Bell over a potential bid for Microcell.
> This is a subscription article so I can't post a URL, but I did find the
> following quote interesting:
>
> > Once it closed the purchase, Rogers found the Microcell customer base was far more lucrative than suspected. The hidden jewel in the newly

acquired company was a big chunk of frequent-flier business customers who
must stay in touch when they travel. These clients willingly pay huge
monthly bills to own phones and Blackberries that roam.

> Brendan

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Brendan McCullough - 19 May 2005 06:55 GMT

> Fido doesn't and never has had Blackberries

I believe, that in this context, 'Blackberries' is generic for data
devices.

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