Looks to me like this was sent to corporate customers or holders of
accounts with multiple phone lines.

Also is quite specific that this is a freebie with nothing to do to
activate it. So it doesn't look like a con to me. Remember that this is the
10tth year of operation for Fido. I got a Swatch from then in the fall for
being a long time customer of theirs. I suspect there are all sorts of
promotions going on with varous types of customers.

I got a text message yesterday (Feb. 8) saying the same thing.