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Cellular Phone Forum / Providers / Fido / February 2004

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Takeover of AT&T in the USA

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JF Mezei - 09 Feb 2004 06:48 GMT
BBC reports that this coming friday is the deadline for takeover offers for
AT&T Wireless in the USA.

Vodaphone is rumoured to be a bidder, but if it takes over AT&T Wireless, it
will have to sell its stake in Verizon.

If the "parent" company of Rogers falls into Vodaphone, it would probably give
AT&T in Canada instant access to roaming in many countries where Vodaphone
operates, which would remove an advantage for our prefered furry 4 legged
friend which crrently has a roaming advantage over AT&T/Rogers.

It will also be interesting to see if Rogers will drop its AT&T monicker and
logo and become Rogers Vodaphone, or whether it will finally return to Cantel
or just "Rogers"
Brendan McCullough - 09 Feb 2004 07:36 GMT
> BBC reports that this coming friday is the deadline for takeover offers for
> AT&T Wireless in the USA.
[quoted text clipped - 10 lines]
> logo and become Rogers Vodaphone, or whether it will finally return to Cantel
> or just "Rogers"

Rogers has already 'officially' dropped the AT&T moniker.  It will
probably take some time for it to filter down to the point-of-sale level.
JF Mezei - 09 Feb 2004 08:07 GMT
> Rogers has already 'officially' dropped the AT&T moniker.  It will
> probably take some time for it to filter down to the point-of-sale level.

That is interesting. When was this announced ?

Their web site still shows the AT&T logo and name, as TV ads aired this past
weekend still has the AT&T name and logo.
Steven Fisher - 09 Feb 2004 08:36 GMT
>>Rogers has already 'officially' dropped the AT&T moniker.  It will
>>probably take some time for it to filter down to the point-of-sale level.
[quoted text clipped - 3 lines]
> Their web site still shows the AT&T logo and name, as TV ads aired this past
> weekend still has the AT&T name and logo.

Gosh, I heard they'd seperated six months ago. They were using the name
but that was it.

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Steven Fisher - 09 Feb 2004 08:37 GMT
>>> Rogers has already 'officially' dropped the AT&T moniker.  It will
>>> probably take some time for it to filter down to the point-of-sale
[quoted text clipped - 8 lines]
> Gosh, I heard they'd seperated six months ago. They were using the name
> but that was it.

Beg pardon; it's closer to a year now, I think.

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JF Mezei - 09 Feb 2004 11:15 GMT
> Gosh, I heard they'd seperated six months ago. They were using the name
> but that was it.

I had only heard of AT&T Long distance (formerly Unitel, formerly CNCP
telecom) breaking off links with AT&T because they were costing more than they
were generating.

I had not heard anything about Rogers severing the marketing links with AT&T.
Perhaps they need to wait for some contract to lapse ?

Anyhow, if AT&T becomes Vodaphone, it would make for a very intersting
landscape in the USA. T-Mobile is european owned, and Vodaphone would be
european owned. And who would buy CDMA based Verizon ? Isn't Sprint the only
other CDMA network left in the USA ?

Rogers had a natural affinity with AT&T due to their shared use of TDMA. But
now that both have upgraded to the standard GSM, does Rogers really need to
have some US partner ? Or could it negotiate with any US GSM network it wants
for roaming, allowing it to keep its own identity ?
Joseph - 10 Feb 2004 06:11 GMT
>I had not heard anything about Rogers severing the marketing links with AT&T.
>Perhaps they need to wait for some contract to lapse ?

It's been announced for some time now that Rogers/AT&T was dropping
AT&T in its name.

>Anyhow, if AT&T becomes Vodaphone, it would make for a very intersting
>landscape in the USA. T-Mobile is european owned, and Vodaphone would be
>european owned. And who would buy CDMA based Verizon ? Isn't Sprint the only
>other CDMA network left in the USA ?

Sprint and Verizon are two major CDMA networks in the US.  There most
certainly are others such as AllTell.

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Steve Punter - 10 Feb 2004 16:04 GMT
>It's been announced for some time now that Rogers/AT&T was dropping
>AT&T in its name.

I noticed that many of their print ads no longer include AT&T, but I saw a TV commercial
last night in which they still referred themselves as Rogers AT&T. This might be the
source of much of the confusion.
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JF Mezei - 13 Feb 2004 15:28 GMT
Additional tidbits: Vodaphone has a 46% stake in Verizon wireless. However,
because they have less then 50%, they can't control it, and of course, Verizon
uses incompatible proprietary CDMA stuff, so it doesn't provide any roaming synergy.

However, Verizon is the largest wireless operator in the USA and the financial
aspect of the 46% stake are favourable.

Vodaphone would go from owning 46% of the largest network to owning close to
100% of the 3rd largest network which isn't doing so well financially. So from
an investment point of view, it may not be a great idea, but from a strategic
point of view, it would allow greater integration of the 2 networks, and use
of the Vodaphone name in the USA, as well as compatible GSM technology.

Another tidbit: Cingular (another bidder for AT&T Wireless) has done deals
with AT&T in the past to co-develop highway corridors together.
Joseph - 10 Feb 2004 06:11 GMT
>If the "parent" company of Rogers falls into Vodaphone, it would probably give
>AT&T in Canada instant access to roaming in many countries where Vodaphone
>operates, which would remove an advantage for our prefered furry 4 legged
>friend which crrently has a roaming advantage over AT&T/Rogers.

AT&T Wireless is not the "parent" company of Rogers/AT&T.  AT&T
Wireless has a percentage investment in Rogers/ AT&T Wireless not
unlike T-Mobile has a minor investment in Microcell Connexions.

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