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Cellular Phone Forum / Country Specific / UK Group / October 2003Retailer Profit Margin on Top-Up Cards
Does anyone know what proportion of mobile phone top-up cards' face value the retailer gets to keep? And if anyone happens to know the proportion for prepaid phone cards, that would be great too! Thanks, Dave > Does anyone know what proportion of mobile phone top-up cards' face > value the retailer gets to keep? It used to be about 5% when I sold them , but that was a good few yeas back  SignatureAlex "I laugh in the face of danger" "Then I hide until it goes away" www.drzoidberg.co.uk Davo reckoned that: > Does anyone know what proportion of mobile phone top-up cards' face value > the retailer gets to keep? Very little. Typically around 1% to 2%, which is usually destroyed by people who pay for a £5 top-up using a bloody credit card. Signaturewww.unlockingshop.co.uk Motorola remote unlocking - £10 (includes A920 on '3') Sagem remote unlocking - £13 Change 'spam' to 'jon' to email > Davo reckoned that: > > Does anyone know what proportion of mobile phone top-up cards' face value > > the retailer gets to keep? > > Very little. Typically around 1% to 2%, which is usually destroyed by > people who pay for a £5 top-up using a bloody credit card. Which is why £5 vouchers went. I used to know the manager of my local Orange shop quite well before he moved to another area, he told me that they were always selling out of them, mostly to schoolgirls..! They'd come into the shop and put a fiver on their phones, then they'd be back the following day or the day after for another fiver..! Ivor Ivor Jones reckoned that: > Which is why £5 vouchers went. I used to know the manager of my local > Orange shop quite well before he moved to another area What was his name? > he told me that > they were always selling out of them, mostly to schoolgirls..! They'd come > into the shop and put a fiver on their phones, then they'd be back the > following day or the day after for another fiver..! I see a core base of about 50 peaople every week who top up with a tenner. None of them are prepared to listen when I explain they may be better off under a contract. Quite annoying really. Signaturewww.unlockingshop.co.uk Motorola remote unlocking - £10 (includes A920 on '3') Now unlocking Siemens x5x (SL55, S55, A55 etc) - £10 Change 'spam' to 'jon' to email > Does anyone know what proportion of mobile phone top-up cards' face value > the retailer gets to keep? Depends how they are purchased... When I looked at this a year or two ago the %age was around 7% for the big reatilers who buy direct (Carphone Warehouse, Sainsbury's etc). For the smaller corner shop types they get around 4% depending on the percentage charged by the wholsaler. I think Food Sellers received 7% and kept 3%, passing the rest onto the retailer... HTH OBG |
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