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Cellular Phone Forum / Country Specific / UK Group / March 2004

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PRESS RELEASE - Kwickee Bitesize populates the Mobile Internet

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Jonathan Palmer - 07 Mar 2004 14:55 GMT
PRESS RELEASE
5th March 2004

Kwickee Bitesize populates the Mobile Internet

New mobile Data Platform set to transform 'content' for browser-enabled
mobile phones accessing the Internet

Kwickee Guides Ltd is proud to announce Kwickee Bitesize, a unique mobile
data platform where users can send and receive information on ANY subject
via their mobile phone.  It's the equivalent of eBay but for trading
knowledge, with a library as vast as Amazon and search capabilities equal to
Google.

Kwickee Bitesize, host to a wealth of information (articles, reviews,
reports, training, sales messages etc) written by professionals, the public
and marketers, will soon be available to a UK market of over 30 million
people. According to research from Jupiter MMXI, the market for mobile
content in Europe is forecast to be worth some 3.3 billion EURO by 2006.
Whereas new research from ARC Group, states that Mobile services worldwide
will be worth a staggering US$126bn by 2008 and will account for almost 20
percent of total mobile operator revenues. With mobile phone operators' core
activities moving away from traditional voice services to more data based
services, Kwickee Bitesize is poised to be at the forefront of the new
mobile internet.

"In today's non-stop 24/7 lifestyle, the need for instant information is
paramount", commented Julian Fisher, Publisher, Kwickee Guides. "With
Kwickee Bitesize, mobile phone users have access to information quite
literally anytime and anywhere, without the need for a PC."

What is a Bitesize?
-------------------
A Bitesize is a document of not more than 800 words in size, supplemented by
up to 2 images. A Bitesize will contain useful information on potentially
any topic, in a concise succinct and easy to read style. Topics can range
from football reviews and cooking guides to 'a man's guide to buying
lingerie'. The limit is one's imagination!

How Kwickee Bitesize Works
-------------------------------
Almost all mobile phones today are browser-enabled, thereby allowing users
to access the Kwickee 'Hive' of content. Here they have the ability to
search on hundreds of subjects and when a Bitesize of interest is located,
users can view a 'teaser' before deciding to download the complete
submission for a small fee (currently £1.50 inc. vat). And, once purchased,
a user can view the Bitesize via the website at www.kwickee.com through a
normal desktop/laptop pc.

Each Kwickee Bitesize is listed by Type, Category and Sub-Category.  Type
covers the basic area into which information is sorted.  There are five main
Types: Topical (for news, film reviews, sports updates, celebrity gossip,
etc); Reference (for factual, 'How to .' and historical information, etc);
Fiction (short stories); Adult (strictly for people over 18) and Commercial
(material by advertisers and sponsors). Information can take the form of a
single, complete Kwickee Bitesize, or as part of a series: e.g. 'A beginner'
s guide to Windows XP - Part 1 of 3'.

Kwickee Bitesize is supported by all five UK mobile phone operators:
Vodafone, O2, Orange, T-Mobile and Virgin.

For more information please visit www.kwickee.com

About Kwickee Bitesize
------------------------
Kwickee Bitesize is a unique new mobile data platform where users can send
and receive relevant, targeted information on just about anything via their
mobile phone.  It's equivalent to eBay but for trading knowledge with a
library as vast as Amazon and search capabilities equal to Google.

Press Contacts
---------------

Nick Hirst
Managing Editor
Kwickee Guides Ltd
Email: nick.hirst@kwickee.com

Julian Fisher
Publisher & Founder
Kwickee Guides Ltd
Email: julian.fisher@kwickee.com
Hiram Hackenbacker - 07 Mar 2004 17:35 GMT
>PRESS RELEASE
>5th March 2004
>
>Kwickee Bitesize populates the Mobile Internet

Interesting idea but their privacy statement was "last updated
15/10/2004" - very futuristic stuff indeed.

Signature

Hiram Hackenbacker

toby - 07 Mar 2004 23:06 GMT
"Jonathan Palmer" <@> wrote:

> >PRESS RELEASE
> >5th March 2004
> >
> >Kwickee Bitesize populates the Mobile Internet

Nice idea but the pricing model is wrong - people can get a burger and
fries for £1.50. Or The Sunday Times. People will not pay £1.50 for
flat content.
 
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